In 1981 Tonino Lamborghini designed and branded his first watch. Reinterpreting the historic values and symbols which characterised his family, Tonino Lamborghini breathed life into a new prestige brand. Drawing inspiration from his preceding professional experiences in the fields of engineering and design, he extended the concept of luxury to products capable of evoking a world based on technology and innovation: watches, eyewear, perfumes, fashion accessories, furnishings, apparel lines created with the best quality and most sought after materials, a coordinated universe of style which expresses ‘Puro Talento Italiano’. The creative spirit, the passion for the design and for the technology are the values that Tonino Lamborghini transformed into a personal style, which has since become synonymous with originality and luxury, appreciated worldwide for that typically Italian spirit capable of rendering every item unique. Gritty, passionate, inventive, and elegant: Tonino Lamborghini incarnates the power of ‘Made in Italy’ style worldwide.